Hair Loss


The meaning of the term "genics" is "causing, forming, producing"

HairGenics at the Aesthetic Associates Centre is a Comprehensive Hair Solution for Hair Loss, Hair Restoration and Hair-Regrowth

At the Aesthetic Associates Centre, Dr. Shatkin and his team of health professionals offer  various options of management of hair loss.  Dr. Shatkin believes that a comprehensive approach to hair loss should consider 5 different modalities and be customized for each individual's needs.


What is Hair Loss- 

Hair loss, or alopecia, is a common problem that affects both men and women and can be caused by stress, diseases, some medical treatments and genes. While some of these factors are temporary or can be reversed, many suffer permanent hair loss that can lead to self-confidence issues. Hair Restoration treatments can help men and women suffering from baldness or thinning hair.

When to Consider Hair Services

  • If you have thinning hair
  • If you have bald spots
  • If you have a receding hairline

Four Modalities-

1- Laser Therapy

2- Nutritional Enhancement

3- Topical Scalp Treatments

4- PRP- Growth Factor Restoration

5- Hair Graft/Transplant 

1. The Healing Power of Red Laser Light

Different wavelengths of light have different effects on human tissue and can reach down to different depths. Hair follicles most efficiently absorb coherent laser light at a wavelength of 650

nanometers (nm), which is in the red color spectrum. Red Laser Light has been clinically proven to have a healing effect on human tissue and hair follicles.

The Aesthetic Associates Centre usethe Sunetics laser which is a combination of laser diodes which use the power of red laser light at an optimized wavelength of 650 nm, the ideal wavelength for clinical strength hair rejuvenation.


 The Sunetics Laser creates a uniform laser pattern
that completely covers and saturates the scalp.

How Does it Work?

During a Sunetics Hair Restoration treatment, laser energy is concentrated at area of the scalp experiencing hair loss. This laser energy passes through the uppermost layer of the skin and is absorbed by the hair follicle as heat. This heat triggers a variety of healing renewal processes at the cellular level, including:

  • increased cellular metabolism and protein synthesis
  • Increased production of ATP
  • Increased cellular stimulation within the follicle
  • Increased utilization of calcium ions

2. Inside/Out Nutritional Enhancement-

Healthy looking hair reflects what is going on inside our bodies.  Proper nutrient can help to help with hair growth, prevent loss and help to protect hair and follicles.  Factors such as age, genetics and hormones affect hair growth, however, optimal nutrient intake is key.  Below are 5 vitamins and 3 other nutrients that may be important for hair growth.  Because our food now is less nutrient dense than in the past, Dr. Shatkin recommends oral supplementation to allow for optimum nutrition.

All cells need vitamin A for growth. This includes hair, the fastest growing tissue in the human body. Vitamin A also helps skin glands make an oily substance called sebum. Sebum moisturizes the scalp and helps keep hair healthy. 

One of the best known vitamins for hair growth is a B-vitamin called biotin.  Studies link biotin deficiency with hair loss in humans. Other B-vitamins help create red blood cells, which carry oxygen and nutrients to the scalp and hair follicles. These processes are important for hair growth.

Vitamin C is a powerful antioxidant that helps protect against the oxidative stress caused by free radicals.  Free radical damage can block growth and cause your hair to age.  In addition, your body needs vitamin C to create a protein known as collagen — an important part of hair structure.  Vitamin C also helps your body absorb iron, a mineral necessary for hair growth.

Low levels of Vitamin D are linked to alopecia, a technical term for hair loss.  Vitamin D may help create new follicles — the tiny pores in the scalp where new hair can grow.  Vitamin D is thought to play a role in hair production.

Similar to vitamin C, vitamin E is an antioxidant that can prevent oxidative stress.  In one study, people with hair loss experienced a 34.5% increase in hair growth after supplementing with vitamin E for 8 months.

Iron helps red blood cells carry oxygen to your cells.  This makes it an important mineral for many bodily functions, including hair growth.  Iron deficiency, which causes anemia, is a major cause of hair loss. Which is especially common in women.

Zinc plays an important role in hair tissue growth and repair. It also helps keep the oil glands around the follicles working properly.  Hair loss is a common symptom of zinc deficiency.  Studies show zinc supplements reduce hair loss caused by zinc deficiency.

Hair is made almost entirely of protein.  Consuming enough is important for hair growth.  Studies show that protein deficiency may decrease hair growth and even lead to hair loss.

4. PRP- Growth Factor Restoration

PRP-Restore is a proprietary custom treatment protocol developed in Buffalo by Dr. Samuel Shatkin Jr. at the Aesthetic Associates Centre for Plastic Surgery and Advanced Skin Care.  Dr. Shatkin utilizes combination treatments to maximize the benefits of several different modalities in his arsenal of anti-aging treatments.  The foundation for these treatments is to create Collagen Induction and potentiate healing with the use of PRP- Platelet Rich Plasma which contains several growth factors and nutrients.  The PRP is isolated by drawing 2 test tubes of the patients own blood, then centrifuging the tube to differentiate the red blood cells from the plasma which contains growth factors and platelets.  The plasma is then used both topically on the surface of the skin during treatments and injected into the skin with needles to allow the important components to reach the collagen layer of the skin to help restore beauty and appearance.


5. Hair Graft Treatments

The Aesthetic Associates Centre uses FUE treatments to obtain grafts while limiting any long linear scar to the scalp.  He uses the newest FDA approved device, The AuraGraft FUE unit to obtain single hair grafts.


What is Follicular Unit Extraction (FUE)

Small groups of hair are harvested in a larger area around the head and then implanted into the desired site. Because the grafts come from all around the scalp, there is less bleeding, less postoperative discomfort, and no sutures necessary. The scars from FUE are scattered and not concentrated in one area.  This technique prevents the need for a linear scar along the back of the scalp.



  • Gives you a more youthful look
  • Reduces or eliminates the need for a hairpiece or wig
  • Provides a permanent solution to hair loss


  • It might take months for hair to grow into the area
  • Multiple sessions spanning over one to two years might be required
  • No guarantee that hair will be consistent with previous hair growth

These are the top three pros and cons to weigh when considering hair transplantation. If you wish to focus on what is unique to you, please consult with Dr. Shatkin and his Aesthetic Team.

Are you a good candidate for hair transplantation?

The following are some common reasons why you may want to consider hair transplantation:

  • You suffer from male or female pattern baldness and have thinning hair
  • Your hair loss is not a result of medication, stress or medical treatment
  • Your hair loss is permanent and cannot be treated nonsurgically
  • You have adequate hair growth or follicles than can be used for transplantation
  • You understand that treatment may take several months to several years

If you are in good general health, have a positive attitude and realistic expectations, you are most likely a good candidate for this procedure.



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We encourage you to contact us with any questions or comments you may have. Please call our office or use the contact form below.


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Office Locations

  • Amherst
  • 2500 Kensington Avenue
  • Amherst, NY
  • 14226
  • Map & Directions
  • Call: (716) 839-1700
  • Williamsville
  • Tres Aurae Spa
  • Wyndham Garden Hotel 5195 Main Street
  • Williamsville, NY
  • 14221
  • Map & Directions
  • Call: 716-839-1700